Want to love being a vet? Be your own boss! Can I really do it?

Yes you can! These inspirational videos of industry leads take you through how to turn a far-fetched idea into a feasible business plan. What do you prioritise first? From finance to marketing and IT, SPVS has organised a team of amazing speakers to show you, no matter where you’re from or what you do, you can have the freedom to be your own boss and enjoy the satisfaction and prosperity that goes with it!

Our industry experts will help you turn concept into a tangible first step. With their knowledge and expertise, they will help you start a plan to set you on a path toward your dream!

Who will benefit:
Anyone interested in setting up their own practice or beginning to think about this and about what would be involved.

Price:
SPVS Member – £95 | Non-Member – £195

Online CPD Webinar
BOOK HERE

Session Synopses & Speakers

Everything a new practice needs to market itself effectively

A lot of people have a lot of different ideas about how to market a new veterinary practice. Advice can be voluminous, contradictory and confusing. However, in reality there are a manageable  number of things anyone wanting to start a new business needs to consider, understand and then plan to achieve.  In this one hour session Andrew Rastall, MD of Connected Vet, will walk you through six key areas that people looking to launch a new veterinary practice will need to get to grips with to; get their business profile established and raised, kickstart the acquisition of the right new customers then activate the potential of those clients over the first few years. He’ll introduce all you need to know, reference other SPVS resources that build on the content of this webinar and leave delegates with a set of templates for planning, executing and measuring an effective first year of marketing. Topics he’ll cover are:

  1. The digital marketing environment for new practices. Understanding who you’re up against and how to beat them online.
  2. The importance of having a plan and how to make one.  The secrets of an affordable, practical and effective plan.
  3. How to buy the right website for a new practice.  Getting the foundation of all your digital marketing right 101.
  4. The importance of content. Why you need it and how to get it.
  5. Your digital marketing to-do list for the first year.  A straightforward core plan explained (Handout)
  6. How to organise your team to generate a return on investment. Getting the right people in the right place doing the right things.

What do the world’s best do that makes their new businesses so successful? 

Using real world examples, Mark will highlight actionable takeaways as you embark on your exciting venture, addressing the following inevitable questions you’re probably asking yourself:

  • What order should I do things in when starting a practice?
  • What are the fundamentals of a great business plan? What guidance should I take on this?
  • Can I actually make a living out of this and enjoy my passion?
  • What client numbers, turnover, costs, profit and cashflow can I expect and how do I get help with financial projections?
  • I have heard about Limited companies – will this be best for me or not?
  • What about tax? What can I expect?
  • Where can I turn to for support and guidance?

From Fresh start to Future Functionality: Technology to build your practice.

Technology is an integral part to a modern veterinary practice. It can help you and your team to function seamlessly and efficiently, whilst assisting your staff in providing quality patient care.

Much like the changing faces of pet ownership, the veterinary industry continues to evolve along with the technology that supports it.

You will understand the considerations of starting a new veterinary practice. I will take you through the contents of the tool kit required to kick start a practice, from considerations in finding the right premises, to the process to go through choosing the right PMS answering questions like whether it should be local or whether the cloud is the right move, all the way to selecting the right equipment and getting it all talking to each other. All of this when implemented can support the future success of your veterinary practice so it can go from practice to powerhouse.

What are the employment law considerations for a new practice?

When setting up a new practice it is essential that the right people are recruited to ensure that your practice has the right culture and ethos. There are many different methods of recruitment that we shall consider which will ensure that the right candidates are recruited and retained by you.

Any business also needs to consider their business model and how the work will be carried out, whether this will be conducted by employees, workers or self-employed contractors – there are employment law implications attached to each status and these will be explored to ensure that any new practice is set up correctly.

We shall then look the documentation that would need to be provided to those individuals who will be embarking upon this journey with you, and what should and should not be included in an employment contract. Would you want to insert restrictive covenants to prohibit employees from poaching customers and employees, for example? If the recruitment process has been conducted with the requirements and the culture of the business in mind then those that have been recruited should remain with the business for the duration, however if an individual is not the right fit then it is important to think about probation periods and how long this probation period would be. A probation period would need to be included in the written particulars of employment, along with certain other requirements that will also be considered.

Finally, if there is a possibility of taking over a business rather than starting a practice from scratch, we will look at the Transfer of Undertakings (Protection of Employment) Regulations 2006 (TUPE) and the legal obligations that are in place when taking over a business.

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