About InsideMinds
InsideMinds exists to make communication easier, clearer and more effective for veterinary teams and animal health businesses. We help teams understand how clients think and make decisions, so the conversations they have every day lead to better decisions, stronger relationships and improved outcomes for patients.
Founded three years ago by Rebecca Maher – a veterinary surgeon, marketer and qualified consumer psychologist – we combine real-world veterinary experience with behavioural science to support the real challenges faced in practice.
What’s important to us:
We care deeply about the work done by veterinary teams and the pressures they face. Our approach is guided by three core values:
- Kindness – creating safe, supportive spaces for learning and improvement.
- Integrity – offering honest, evidence-led guidance that supports both teams and clients.
- Curiosity – constantly exploring how communication can be made clearer, easier and more effective.
These values shape the way we collaborate and ensure that every project delivers something genuinely useful for practice teams.
How we help
Our services strengthen both client-facing communication and internal confidence within veterinary teams. We offer:
- Workshops & training to develop practical communication and consultation skills.
- 1-to-1 mentoring for individuals seeking personalised support.
- The Inside Series – tailored feedback on real recorded consults, calls or messages to help teams grow through supported reflection.
- Brand discovery & brand story creation to help practices articulate who they are and what makes them different.
- Content creation aligned with behavioural science principles to engage and reassure clients.
- Customer journey mapping to uncover friction points and identify opportunities to improve client experience.
- Client touchpoint audits to highlight actionable changes that build trust and loyalty.
Everything we do is designed to be practical, relevant and easy for busy teams to put into action.
Benefits for SPVS Members
SPVS members can access 10% off their first booking with InsideMinds, or 10% off the first three months of an Inside Series subscription.
