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What can we do to attract and retain talented Gen Zers?

Synopsis

What do Gen Zers want from their careers in the veterinary profession? And how can veterinary leaders and managers adapt their practices and policies to attract and retain this new generation of talent? Join behavioural scientist, Naeema, as she shares insights and suggestions based on the latest research and evidence. For one thing, Gen Zers are not just looking for a job, they are looking for a purpose. Veterinary practices now need to be even more explicit in how they market the criteria Gen Zers want, which is all about purpose, flexibility and diversity.

Learning outcomes

  1. Understand key aspects of generational differences that affect us all because of environmental and social factors.
  2. Understanding the characteristics of Gen Z: including a focus on the unique characteristics of Gen Z, such as their digital savviness and their desire for authenticity.
  3. Developing strategies to engage Gen Z based on the key characteristics of their generation.

Presented by:
Dr Naeema Pasha
Director of Research, MKAI