Synopsis

When Natalie and Justin met at SPVS Congress 2025, little did they realise it would lead to an energising and transformative partnership. Within weeks of Congress, they began a bold collaboration to reimagine the brand and marketing of Malthouse Vets – from the inside out. Over 90 days, they transformed the wellness plan, brand identity, messaging, and business strategy with authenticity at its core. This session tells the story of what they did and how they did it – with honesty, humour, and a lot of practical takeaways. It will inspire attendees to explore storytelling as a powerful tool for growth, differentiation and team alignment.

Learning outcomes

1. A blueprint for rethinking practice branding through the lens of authenticity
2. How to build a wellness plan that reflects your ethos and resonates with clients
3. How storytelling and values-based branding can support real business KPIs