Synopsis
Following the CMA’s call for greater transparency, pricing – the value of veterinary work – has come under scrutiny. And it comes at a time of ever-increasing costs and pressures. So, how do we strike a balance between business growth and financial sustainability?
James will kick off this session by guiding you through how to create a pricing structure from your management accounts, considering the nuances required to do so for different practice types. By using your profit and loss accounts, you can determine the real cost in providing your professional services and develop a pricing strategy that fairly charges for these.
However, pervasive negative attitudes towards pricing – from clients, outside sources and team members – can complicate efforts to create confidence and clarity in your pricing strategy. By addressing misconceptions, Gemma will discuss the importance and practicalities of fostering a transparent approach.
Huw will then share insights into how to help clients to compare services fairly. Whether you’re worried about comparison sites or curious about how they work, this will aim to spark useful thinking and provide clarity in a complicated space.
Learning outcomes
- How to develop a consistent and fair charging strategy that lead to the generation of a fair profit for your practice
- Guidance on how to talk about pricing to teams so this translates to clients along with ways to support teams so they can manage pricing enquiries confidently
- Explore how comparison tools can be used to benefit different types of practices – from basic to premium.
