Making prices feel smaller: 3 tips your practice team will thank you for
Synopsis
Do you wish you could make your prices feel less painful for clients but worry about also protecting your margins? Do you wish you could help your team have easier, smoother and quicker conversations about price?
The way that we view price is very subjective, and that means that if we apply ‘smart thinking’ to the way that we present price and ask for payment, we can make prices feel subjectively smaller and more comfortable. And here’s a spoiler: you don’t need to give away any discount at all. In this presentation Rebecca will draw from a field within behavioural science, consumer psychology, to outline how we perceive prices. You’ll learn why parting with money feels painful, and what you can do to reduce that pain without reducing the price. You’ll take away 3 easy-to-apply tips to help you work smarter.
Learning outcomes
- Understand how our brains perceive price
- Learn about the pain of paying principle
- Learn 3 practical tips to reduce the pain of price and make it feel smaller
