How to Write a Brief: The single most valuable skill most veterinary practices never use
Synopsis
When you’re running a business grabbing the ‘low hanging fruit’ is a great idea, it’s also one of the aims of SPVS new Thriving In Practice strategy. With that in mind this session focusses on a marketing skill that may also inform other areas of practice life. WRITING A BRIEF is a simple to learn process that will save almost everyone in your practice time, money or frustration. They are a great starting point for almost any project or process. Want a new bit of kit? Write yourself a brief. About to go into a development review? Clarify your approach with a quick written brief. Looking for someone to build you a website? A written brief is an essential starting point. You can write a useful brief in five minutes, and Andrew will teach you how to do that in just twenty.
Learning outcomes
- Why written briefs are so useful
- The individual elements you’d want to consider in every brief
- How to write a quick brief in just 5 minutes
