How Should We Budget for Marketing?
When considering marketing spend, a common rule of thumb for B2C companies is to allocate around 5 and 10% of their revenue on marketing. But, as a start-up, how do you assign money to ads and marketing, when any percentage of zero is still… zero! So rather than aimlessly throwing spend on things you’ve a hunch could do well, instead gather the intel you do have with access to free and affordable tools as well as public data on how similar businesses perform. Naomi will walk you through how to calculate your budget, as well as where and when to allocate it to get the best growth outcomes for your business.
Learning Outcomes
- Defining your client demographic and their average spend in order to calculate the right marketing budget
- How to create successful campaigns across social media, Google and your client engagement platform
- Strategies for growing your client base by leveraging organic (non-paid) marketing activities
Naomi Oikonomou, PetsApp
