Synopsis
Digital marketing can feel overwhelming, but it doesn’t have to. This session is designed to help vet practices build strong digital foundations without the jargon or fluff. Claire will walk you through the key elements of digital marketing – from websites and search visibility to content and social media – and how to tailor them depending on your goals, whether that’s attracting new clients, promoting a health plan, or building loyalty. You’ll leave with a clear idea of where your marketing stands, where to focus next, and how to do more with what you’ve already got. Plus, every attendee will be offered a free 20-minute one-to-one consult after the session to talk through their specific challenges.
Learning outcomes
- Understand the essential components of a strong digital marketing foundation for vet practices
- Learn how to prioritise marketing activity based on your practice’s specific goals
- Identify quick wins and longer-term improvements to boost your online presence
