From Transactions to Relationships: Embracing the membership economy
Thom Jenkins, PetsApp
Synopsis
With insights from the CEO of Nike and COO of Walmart.com – we will look at how veterinary clinics can leverage their knowledge of and familiarity with their clients to move beyond transaction based economics to embrace the “forever transaction” as part of a shift to the membership economy.
Taking our lead from customer-obsessed subscription businesses, like Amazon Prime and Netflix, we will learn how increasing the proportion of a clinic’s revenue that is monthly-recurring can improve both business and patient outcomes.
Learning Outcomes
- Learn how subscriptions can improve both our patient advocacy efforts and patient outcomes
- Establish the link between the membership economy and veterinary team happiness
- Discover new tools that help us navigate a stagflationary environment as we enter the Age of the Customer
