Creating a Successful Practice Health Plan Offering
Health on the shelf…
Ben Sweeney, Vidivet
The vet practice health plan has become a staple but often neglected part of the veterinary practice. With the evolution of membership-only practices and many practices gradually evolving their plans, we are in a time where these plans shift from being largely product focused to including services like all-inclusive consults. We will explore your health plan strategy and how to maximise the opportunity.
Growing a Seven Figure Health Plan
Gavin Durston & Justin Phillips, Thrums Vets
Thrums Vets are a very traditional mixed practice in the east of Scotland (think of them as James McHerriot!) but have grown and continue to grow their small animal health plan to a seven-figure regular income. Since relaunching their plan they now have one of the largest and fastest growing plans within the XL Vets community. This session will focus on how technology along with a smattering of behavioural science has revolutionised the way Thrums Vets promotes and reminds clients of their plan and why it’s a no brainer to not only join but stay registered.
Learning Outcomes
- The trends we are seeing in health plans.
- The 3 pillars of a successful subscription service.
- How to make sure your team understand the plan.
- Top behavioural science tips to make your messaging effective.
