Communicating price and value confidently in the post-CMA world
The CMA remedies are changing client communications, but visibility of information on its own doesn’t build client confidence in value. This session looks at the communication principles that turn price transparency into value that’s seen and understood, and avoids defensive or transactional communication. We’ll cover how to present prices and estimates so they build trust, how to talk about the CMA-driven changes without sounding defensive, and how to help the whole team talk about money with confidence. Using real client scenarios, delegates will leave with practical, simple tips and a roadmap to create consistent price communications across the practice.
Learning outcomes
By the end of this session, delegates will be able to:
- Present transparent pricing in a way that reinforces value
- Manage uncertainty in estimates and cases where costs increase
- Explain CMA-driven communication changes while maintaining trust and avoiding defensive language
Dr. Rebecca MA VetMB PGCert MRCVS CXAD(Dip)
Rebecca is the founder and Managing Director of InsideMinds, the animal health consultancy that harnesses the power of behavioural science to help veterinary businesses improve animal health through easier, more effective and more human communication. Rebecca applies her behavioural science expertise to help veterinary practices improve team effectiveness, enhance client experience and create marketing content which really works.
She’s a vet, qualified marketer, consumer psychologist and has over 20 years of experience in animal health communications. Find out more at inside-minds.com
Speakers:
Becki Maher
Inside Minds
