Health plans are the best retention tool most practices already own. They’re also part of the CMA remedies where it’s easiest to get twitchy and strip the entire proposition back to a basic discount saving.
This session is about doing both jobs at once. Getting the mandatory information right (standalone values, savings calculations, monthly and annual costs, usage and cancellation terms) without drowning clients in small print. And then moving the conversation beyond “you save £X” to what plans actually do for pets and pet owners: budgeting, preventative care, convenience, reassurance and easier access to advice.
We’ll look at whether your current plan stacks up, whether your savings claims would survive scrutiny, and whether your literature and website are still fit for purpose. We’ll also cover how a well-run plan helps defend against medicine income walking out of the door.You’ll leave with a health-plan readiness checklist and a short, prioritised list of actions you can start on the same afternoon.
Learning outcomes
By the end of the session, attendees will be able to:
- Identify the health plan information the CMA remedies require you to provide, and evidence savings claims in a way that stands up.
- Assess whether your current plan, literature and website content are still fit for purpose, and know what to fix first.
- Explain the wider value of your plan to clients simply and credibly, without relying on “you save £X”.
Justin Phillips, Founder, Practice Made Purrfect
Justin has spent 20 years at the coalface of veterinary practice business and marketing, with award-winning roles at White Cross Vets and VetPartners before founding Practice Made Purrfect in 2020.
He’s opened more than 15 new practices, built emotive veterinary brands from scratch, and led the profession’s adoption of online booking, reminders, live chat and SEO. But his real obsession is pet health plans. He’s spent over a decade designing, launching and growing them, taking client practices past 40% penetration and building plans that clients value for far more than the discount.
Practice Made Purrfect now runs marketing for around 20 independent and small group practices across the UK and Ireland, which gives Justin a front row seat on how the CMA remedies are landing in the real world.
He’s a contributing author to Blackwell’s Five-Minute Veterinary Practice Management Consult, teaches the marketing module at the Royal Veterinary College, judges the Veterinary Marketing Association awards, and is a regular speaker on the veterinary business circuit.
Speakers:
Justin Phillips
CEO Practice Made Purrfect
